Blog

Learn more about news and advice by reading our informative and valuable blog posts. We will regularly post pieces informing new and existing customers, and provide engaging posts about our products, brands, and the power of reviews and sampling.

Aug 31, 2021
6 min

How Does User-Generated Content (UGC) Build Customer Trust, Loyalty and Sales?

User-Generated Content (UGC) is any form of content, such as images, text, videos, audio posted by users to social media, it also...

Aug 5, 2021
6 min

How Targeted Couponing Helps Drive Sales and Promote Products

Targeted couponing helps drive sales, trial and uplift with brands and products. Coupon marketing is a strategy that takes advantage of...

Jul 14, 2021
9 min

How to Successfully Launch NPD (New Product Development)

New product development (NPD) is the process of bringing a new product to the marketplace and engaging in marketing, sampling and...

Jun 10, 2021
8 min

The Power of WOM (Word of Mouth) and Social Media Marketing

People communicate in many ways, exchanging opinions online and via word of mouth, customers can talk over many different channels....

May 7, 2021
7 min

Why Insights Matter

Consumer insights are interpretations used by businesses to gain further understanding into how their audiences think, feel and act. It...

Apr 27, 2021
6 min

The Benefits of Sampling

Sampling is one of the most impactful ways to engage new consumers; it increases brand awareness and consumer trust. Did you know that...

Apr 8, 2021
4 min

The Power of Ratings & Reviews

Ratings and reviews are essential for new and existing brands and have a variety of benefits for brand success, SEO, and visibility. It...

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